It matches what people already type
People looking for a dispensary, a delivery service or a CBD shop type plain words into Google. A domain that contains those words matches what they are already looking for.
It is easy to say and remember
A keyword domain is easy to say out loud. When a customer hears it once, they can type it without asking how it is spelled.
What it will not do
It will not replace good content and a useful site, but it gives a new brand a clear, credible starting point.