When cannabis fits best
Cannabis is the more clinical, industry-standard word. It suits wellness brands, medical-leaning retailers and companies that want a professional tone.
When marijuana fits best
Marijuana is the everyday word many shoppers still type into search. It suits retail, delivery and consumer-facing brands that want to be found by the widest audience.
A quick way to decide
Say both words to a few people in your target market and see which one they reach for first.